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End Customers

End customers in the energy market

Winning customers and optimising processes

In the field of end customers, LBD supports companies in all matters related to the success with their customers. We advise on market research and analyses, brands and positioning, market strategies to win customers and customer loyalty, on increasing customer value and customer profitability and on the entire marketing mix - from the idea to implementation right through to sales processes and organisation. These are complex demands that call for target-(group) orientated solutions. For this reason, we have created topic-based information packs specifically tailored to the field of end customers.

ATTACK AND DEFENCE

Talking about winning customers

In recent years, a host of new suppliers with different sales strategies have appeared on regional and national markets. This development is changing price intensity and the product landscape. Significantly higher numbers of people are changing suppliers and growth-orientated suppliers are even looking towards small business customers. How can suppliers grow, win customer loyalty and respond to tougher market requirements?

FROM FIRST CONTACT TO BILLING

Talking about market and sales processes

Competitive sales require efficient customer and market processes from the time of first contact to billing and service. In terms of quality and costs, business processes and IT must be geared towards best practice while fulfilling regulation requirements throughout the company. How can customers (customer segments) benefit from a differentiated service?

Strategies and products for the heat market

Talking about heat market

The avoidance of greenhouse gas emissions is a global task that calls for local action. Climate protection means improving energy efficiency on all levels and the provision of energy still required on a regenerative basis when possible. The heat market is the market which local players - Stadtwerke and municipalities - can shape to a large extent with a view to avoiding carbon emissions.

MODULES FOR a new product world

Talking about product modules

Product diversity is growing: smart metering, time and load-dependent tariffs, accredited eco-products, climate neutrality, electromobility, as well as continued price guarantees, prepayments and deposits - many energy suppliers are busy reinventing their electricity and gas product portfolios and are continuously updating them. How can product management gain a foothold in this new world?

GREATER PROFITABILITY and GROWING COST PRESSURE

Talking about sales management in the energy market

In the future, sales will have to deliver higher contributions to earnings - especially at times of growing cost pressure in the grid. This involves covering sales costs (cost-to-serve), making a profit and making use of price elasticity. At the same time, competition is increasing and end customer sales staff are faced with the task of communicating further price changes. How can prices and profitability be optimised and managed on a segment basis?

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CONTACT

Claudia Schlemmermeier
LBD-Beratungsgesellschaft mbH
EnergieForum
Stralauer Platz 34
10243 Berlin
Tel.: +49 (0) 30 6 17 85 310
Fax.:+49 (0) 30 6 17 85 330
claudia.schlemmermeier@lbd.de